Box Office: $13 million is made in previews for "Beetlejuice 2"  

Beetlejuice is dominating the box office, therefore a lot of people must be shouting his name three times.  

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With Michael Keaton, Winona Ryder, and Jenna Ortega in the lead roles, Tim Burton's eagerly anticipated follow-up "Beetlejuice Beetlejuice" has generated $13 million at the box office in its first four days of previews.  

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After a sluggish August, the horror comedy is primed to dominate the box office with a projected $100 million to $110 million launch this weekend.  

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Considering that the movie had a $100 million production budget, that is an impressive first showing. But Warner Bros.  

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opening this weekend from $105 million to $105 million  

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anticipates a more modest debut of roughly $90 million, but many box office analysts believe it will surpass $100 million.  

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The movie might even have one of the highest opening weekends ever for September, placing Beetlejuice up  

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Beetlejuice up against Pennywise the Clown in the opening weekends of 2017's "It" ($123 million) and 2019's "It: Chapter 2" ($91 million).  

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Michael Keaton's ghoul of the undead makes a comeback, having initially frightened audiences in 1988 with Burton's horror cult classic "Beetlejuice." With a $15 million budget, the original film made $75 million, making it the tenth highest-grossing film of the year.  

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