Recent sponsorship from sports business giants has long overduely raised awareness of women's sports.
Patrick and Brittany Mahomes, co-owners of K.C. Current, are among the many owners fighting for financial growth and expansion.
Chiefs Wire's Ed Easton Jr. interviewed defending NWSL champion NJ/NY Gotham FC forward Midge Purce following her Bloomberg Power Players New York discussion with sports, business, and technology executives.
She discussed celebrity investment in the NFL and having a legendary quarterback as owner. Eli Manning is the best, I don't know how else to say it. His performance is amazing "Purce said.
I think women's sports are in demand because people realize they benefit from investing in them. That's always good. Celebrity owners attempting to get bargains is wonderful. I want more."
ACL injury sidelines Purce for the year. Purce suggested how to boost the league and US women's sports. "I think it's bigger brand deals, sponsorship deals, and media rights contracts," he remarked.
NWSL Commissioner Jessica Berman announced Magic Johnson's Washington Spirit investment on Bloomberg that day with Purce.
The first NWSL-specific stadium was opened by the Mahomes family earlier this season. The Kansas City community and Chiefs have embraced the Current, making them a sports staple.